Have you ever postponed stepping on a scale, getting your cholesterol tested, or checking your bank balance? If so, you likely fell prey to the ostrich effect, the human tendency to avoid negative information that could help one make corrective action.

Which would you prefer, natural spring water or distilled water?

The first just sounds better, doesn’t it?  But why?

The Appeal to Nature Fallacy is a faulty reasoning process via which we conclude that “natural” equates with “good.”